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Description
Mining Product Innovation Ideas from VOC. Buyer reviews are a form of User Generated Content (UGC), containing users' experiences and feelings about a product, and can truly reflect the Voice of Customer (VOC). Reviews are not as standardized as surveys, so it is necessary to first quantify and tag the content of reviews using Natural Language Processing (NLP) technology. Then use Business Intelligence (BI) technology to provide visual multi-dimensional analysis, followed by summarizing reports with ChatGPT. This process transforms unstructured text into objective analysis reports, allowing product managers to make subjective decisions. In addition to providing analysis for individual products and product categories, this tool also offers comparative analysis across multiple categories, allowing you to quickly understand different products and customer feedback to identify common issues and make differentiations. It can help you optimize: product development, marketing, and customer service strategies.