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PixelPal is a troubleshooting tool that helps you validate your AdRoll or RollWorks (subsidies of NextRoll, Inc.) pixel… PixelPal is a troubleshooting tool that helps you validate your AdRoll or RollWorks (subsidies of NextRoll, Inc.) pixel implementation. It ensures your pixel is tracking your website's traffic and all the audiences you defined in the AdRoll or RollWorks platforms. This is key to making sure your campaigns run smoothly. When the PixelPal extension is installed and you navigate to a website where an AdRoll or RollWorks pixel is detected, the extension will display either a green or yellow checkmark. Clicking it will open a panel displaying additional details about the pixels that were detected and whether any warnings or errors occurred. For more information on using PixelPal, visit our help center articles here: AdRoll: https://help.adroll.com/hc/en-us/articles/360040010352-Verify-your-website-connection-to-AdRoll-PixelPal RollWorks: https://help.rollworks.com/hc/en-us/articles/360040218732-Validate-Your-Pixel-with-the-PixelPal-Chrome-Extension
Jan 7, 2026
rating_count is the Chrome Web Store ratings count, not a written-review count.
Media assets
Screenshots and videos on the listing.
Has promo video
Whether the listing includes at least one video.
Languages
Declared language locales.
Developer website
Listing exposes a developer website URL.
Contact email
Listing exposes a contact email.
Keyword in name
Case-insensitive substring match in the name.
Keyword in description
Case-insensitive substring match in the description.
Keyword occurrences in description
Count of case-insensitive occurrences in the description.
Category user-count percentile
Share of same-category extensions with fewer users (null if unknown).
These are transparent listing completeness / keyword signals, not a prediction of Chrome Web Store search ranking.