Media
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Description
Adds a column to the Google Ads and Facebook UI showing the estimated CO2e footprint of campaigns. Our mission is to help organizations get awareness about their digital carbon footprint. This extension provides a simple, powerful way to visualize the environmental impact of your Google Ads campaigns, empowering you to make data-driven decisions that are not only good for business but also better for the planet. By seamlessly integrating CO₂e (Carbon Dioxide Equivalent) estimates directly into your Google Ads dashboard, we turn complex environmental data into an actionable marketing metric. Key Features: ➤ Automatic CO₂e Calculation: See the estimated carbon footprint of your campaigns directly in your dashboard. The data appears under the Impressions column. When available, it is also used to calculate a "kg per conversion" metric under the Cost/Conversion column. ➤ Find Your Greenest Campaign: A helpful banner automatically analyzes your data and highlights the campaign with the lowest CO₂e footprint, allowing you to learn from your most efficient advertising efforts. ➤ Fully Customizable Factors: Take control of your data. You can easily edit the gCO₂e factors for every campaign type (Search, Display, Video, etc.) in the extension's popup to align with your own measurements or specific industry standards. ➤ Focused and Unobtrusive: The extension is designed to be lightweight and activates only on the Google Ads Campaigns page and Facebook Ads Campaign page, ensuring it never interferes with other parts of your workflow. ➤ Transparent Calculations: Hover over any CO₂e figure to see a detailed tooltip explaining the exact calculation used. How to Use: ➤ Install the extension. ➤ Navigate to your Google Ads Campaigns page (the URL containing ads.google.com/aw/campaigns). ➤ Navigate to your Facebook Ads Campaigns page (the URL containing adsmanager.facebook.com/adsmanager/manage/campaigns). ➤ The CO₂e data will appear automatically. It's that simple!