GA4 Internal Traffic Filter - TrackFunnels
Shadab Malik · Developer Tools
Media
4 items
Description
Modifies GA4 requests on specified domains by adding tt query parameter. As the workforce becomes increasingly remote and dynamic IP addresses become more common, internal traffic from employees often compromises data analysis in Google Analytics 4 (GA4). Traditional IP filtering methods are proving inadequate. To address this, we propose a solution that appends "tt=internal" to GA4 calls. This enables organizations to send the event parameter for internal traffic identification making it a more robust method to filter internal traffic without relying on IP addresses.