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View key site metrics in an intuitive visual format. Adobe Analytics Activity Map See where visitors are interacting with your website! Increase engagement and conversion rates by optimizing your website content, in a visual and intuitive way. Understand where visitors are interacting with your website, where those visitors come from and where they are going. Real-time page analytics Do you need to make real-time decision on your content? Are you obsessed with improving your website design? Activity Map now offers minute granularity to understand link trends. Customer segmentation Do you market to different audiences? What is distracting visitors who reach the shopping cart but do not purchase? With Activity Map, you can create a multi-segment filter Full set of metrics Which links are involved in conversions? How much time are visitors spending on a specific link? Activity Map lets you use all your custom Adobe Analytics metrics