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Use tags to format your store listing Enhance Your Google Play Store Description With Rich Formatting & Emojis The Google Play Store lets you be pretty creative when it comes to the text assets you provide for your Play Store Listing. You can use rich formatting (HTML) and emojis to make your Google Play app description stand out of the crowd in searches and in your page view. You can use rich formatting to bring out the structure in your play store description, for example by creating chapter headings. But you can also use rich text and emoji’s to stand out of the crowd. Even in your Google Play Title and developer name you can use emojis to increase conversion, although you won’t be able to run A/B tests on these two assets.