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See the map-pack signals behind any Google Business Profile you open in Maps: category, reviews, hours, photos, and gaps. RetainerReach.com Local Competitor Intel reads the Google Business Profile you are already viewing in Google Maps and lays out the signals that decide local ranking, so you can see at a glance why a competitor sits in the map pack and what it would take to catch them. Open any business in Google Maps, and the side panel shows: Primary category, the single biggest relevance lever in the local pack Review count and rating, with a note on why velocity matters more than totals Whether a website is linked, and a prompt to check that it is locally optimized Hours completeness, which widens or narrows the effective ranking radius Photo count as an engagement signal A name-integrity check that flags possible keyword stuffing to review Save your own profile once, and every competitor you open is scored against it, so you get a plain list of the gaps to close. Built for personal-injury and other local law firms, but useful for any local business that competes in Google Maps. How it works The extension only reads the profile that is open in your own browser tab. It does not crawl Google, run in the background, or send your browsing anywhere. Everything it shows is on the page in front of you, just organized. Your saved profile and history stay on your device. Free tool from RetainerReach RetainerReach helps law firms win local search. This tool is free. If you want a full audit and a plan to close the gaps it surfaces, visit retainerreach.com. Single purpose Show the local-SEO signals of the Google Business Profile the user is currently viewing in Google Maps, and compare them against the user's saved profile.
Jul 11, 2026
rating_count is the Chrome Web Store ratings count, not a written-review count.
Media assets
Screenshots and videos on the listing.
Has promo video
Whether the listing includes at least one video.
Languages
Declared language locales.
Developer website
Listing exposes a developer website URL.
Contact email
Listing exposes a contact email.
Keyword in name
Case-insensitive substring match in the name.
Keyword in description
Case-insensitive substring match in the description.
Keyword occurrences in description
Count of case-insensitive occurrences in the description.
Category user-count percentile
Share of same-category extensions with fewer users (null if unknown).
These are transparent listing completeness / keyword signals, not a prediction of Chrome Web Store search ranking.