Outlier Highlighter for Google Ads™

Description

Highlights outliers, trends and relative size in Google Ads tables. Independent tool, not affiliated with Google. Google Ads shows you numbers. This extension shows you which of them are unusual — right in the table, with no export and without setting thresholds first. **Outliers without configuration** The normal range is derived per column from the data itself (median and robust spread, not the mean). A single extreme value therefore cannot skew the reference or hide itself. No rules to set up, no thresholds to maintain. **Judged the right way round** The extension knows the direction of common metrics in English and German: high cost, a high CPA or a high cost/revenue ratio turn red; many conversions and a high ROAS turn green. Targets such as target ROAS stay unjudged, because they are settings rather than results. **Trends in segmented views** With day, week or month segmentation the extension evaluates the series: trend strength via Theil-Sen regression, significance via the Mann-Kendall test. A sparkline with the total change appears in the column header. Findings are then measured against the trend line instead of the median — so a steadily rising value is not flagged simply for being the highest. **Comparison groups, not a jumble** Expanded daily or weekly rows are measured against their own campaign, not the whole account. Without that, a small campaign's €300 would stand against a large one's €5,000, and half the table lights up. **Data bars and colour scales like Excel** Data bars or a red-yellow-green scale make relative size visible within the comparison group. Switchable, and can be turned off. **The analysis at a glance** Clicking the status badge opens a short summary: the most notable values, detected trends and the largest changes versus the comparison period. Clicking an entry jumps to the cell. **You stay in control** Choose which metrics are evaluated. Set the sensitivity. Turn trends, outliers or the colouring off individually. Interface in English or German. **Privacy** The extension sends nothing. No servers, no analytics, no sharing. It needs exactly one permission (`storage`) and works only on ads.google.com. On billing and payment pages it deliberately does not start at all. --- Google Ads™ is a trademark of Google LLC. This extension is an independent product and is not affiliated with Google LLC.

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